Organic, high-quality tea from Sri Lanka
English Tea Shop is a special tea brand with an authentic, sincere story. Through its social and sustainable approach, the Sri Lankan company goes far beyond simply producing delicious, high-quality organic teas and beautiful tea gifts.
It works closely with suppliers, employees and customers to ensure all stakeholders share in its collective success. It calls this “Prajava”: being part of a transparent tea community.
Several English Tea Shop teas are Fairtrade certified. However, the company behind the brand goes much further than the usual Fairtrade principles. For English Tea Shop, fair trading in the broadest sense is simply the natural way to do business. Unlike many Western tea brands that source their tea from Sri Lanka or have it produced there under their own labels, English Tea Shop belongs to a Sri Lankan tea company and is fully owned by Sri Lankans.
We import English Tea Shop directly from Sri Lanka and distribute it exclusively in the Benelux.
Fair trade and sustainable business 2.0
A few years ago, English Tea Shop decided to stop sourcing its tea and ingredients through the traditional tea auction in Sri Lanka, a system that is mandatory for conventional (non-organic) tea. Instead, the company purchases directly from small-scale tea farmers and plantations. This decision enabled a complete transition to organic production.
English Tea Shop actively supports these farmers with advice, expertise and funding to help them obtain organic certification too. At the same time, this improves the living and working conditions of tea pickers and other plantation workers.
Call it Fairtrade and sustainable business 2.0: a long-term vision in which everyone involved shares in the benefits. This is the foundation of “Prajava”, the idea of a transparent tea community built on cooperation, connection and shared success. A valuable approach, especially in a country whose economy is still developing.
The next step? Management and shareholders are working towards gradually transferring ownership to their loyal employees. English Tea Shop is therefore not only a brand offering delicious, high-quality tea, but also a company making a positive social impact.
