[90069] Tony's Chocolonely - Boek het verhaal van Tony's 1st

In just over ten years, three journalists managed to establish a new brand in an already crowded chocolate market. But Tony's Chocolonely had a clear message: to sell delicious chocolate guaranteed to be made without exploitation. Cocoa production in West Africa often involves inhumane working conditions, and so far the fair-trade movement had done little to change this. When major chocolate producers ignored the founders' concerns, the three decided to manufacture chocolate responsibly themselves, raising consumer awareness and changing the market. Commissioned by the company, Siebelink describes how this happened: the difficult struggle to uphold ideals in the face of resistance and opposition, doubts about success and the determination to follow an independent path, all the way to eventual commercial success. The journalistic style suits the story, although a little more analysis would have been welcome. The sources are listed only briefly.